Frontiers: Supporting Content Marketing with Natural Language GenerationMartin Reisenbichler, Daniel Dan, Thomas Reutterer et al.|Marketing Science|2022Cited by 118
Leveraging AI for Content Generation: A Customer Equity PerspectiveDavid A. Schweidel, Kunpeng Zhang, Thomas Reutterer et al.|Unknown|2023Cited by 24
Automated Alignment: Guiding Visual Generative AI for Brand Building and Customer EngagementDavid A. Schweidel, Martin Reisenbichler, Mark Heitmann|SSRN Electronic Journal|2023Cited by 17
Picture Perfect: Engaging Customers with Visual Generative AIMark Heitmann, David A. Schweidel, Martin Reisenbichler|Journal of Marketing|2025Cited by 10
Applying Large Language Models to Sponsored Search AdvertisingMartin Reisenbichler, David A. Schweidel, Thomas Reutterer|Marketing Science|2025Cited by 4