Social media marketing in the digital age: empower consumers to win big?
Sajjaad Moedeen(UCSI University), Yogesh K. Dwivedi(King Fahd University of Petroleum and Minerals), Tat‐Huei Cham(Swinburne University of Technology Sarawak Campus), Keng‐Boon Ooi(Korea University), Garry Wei‐Han Tan(Nanchang Institute of Technology), Eugene Cheng‐Xi Aw(UCSI University), Mohammad Abdallah Ali Alryalat(Al-Balqa Applied University)
Cited by 59
Related Papers
Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
|International Journal of Information Management|2019|4k
Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
|International Journal of Information Management|2022|2.6k
Setting the future of digital and social media marketing research: Perspectives and research propositions
|International Journal of Information Management|2020|2.4k
Artificial intelligence for decision making in the era of Big Data – evolution, challenges and research agenda
|International Journal of Information Management|2019|2.4k
Impact of COVID-19 pandemic on information management research and practice: Transforming education, work and life
|International Journal of Information Management|2020|1.2k