Social media marketing in the digital age: empower consumers to win big?
Sajjaad Moedeen(UCSI University), Yogesh K. Dwivedi(Swansea University), Tat‐Huei Cham(UCSI University), Keng‐Boon Ooi(Korea University), Garry Wei‐Han Tan(Nanchang Institute of Technology), Eugene Cheng‐Xi Aw(UCSI University), Mohammad Abdallah Ali Alryalat(Al-Balqa Applied University)
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