Antecedents and moderators of positive word of mouth communication among tourist destination residents during the COVID-19 pandemic
Maja Šerić(Universitat de València), Josip Mikulić(University of Zagreb), Đurđana Ozretić Došen(University of Zagreb)
Cited by 24
Related Papers
Principles of Services Marketing
|Unknown|2002|194
Assessments of country of origin and brand cues in evaluating a Croatian, western and eastern European food product
|Journal of Business Research|2006|120
How can perceived consistency in marketing communications influence customer–brand relationship outcomes?
|European Management Journal|2019|84
Is AI-based digital marketing ethical? Assessing a new data privacy paradox
|Journal of Innovation & Knowledge|2024|81
Insights on integrated marketing communications: implementation and impact in hotel companies
|International Journal of Contemporary Hospitality Management|2015|64