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Đurđana Ozretić Došen

University of Zagreb

ORCID: 0000-0001-5976-5866

Publishes on Consumer Behavior in Brand Consumption and Identification, Regional Development and Management Studies, Digital Marketing and Social Media. 138 papers and 1.2k citations.

PubIndex Score26Top 74% · seniorHow it's scored

138Publications

1.2kTotal Citations

First publication: 1993First senior author: 1993

Consumer Behavior in Brand Consumption and Identification Regional Development and Management Studies Digital Marketing and Social Media Diverse Aspects of Tourism Research Customer Service Quality and Loyalty

Top publicationsby citations

Principles of Services Marketing

Đurđana Ozretić Došen|Unknown|2002

Cited by 194

Assessments of country of origin and brand cues in evaluating a Croatian, western and eastern European food product

Đurđana Ozretić Došen, Zoran Krupka, Vatroslav Škare|Journal of Business Research|2006

Cited by 120

How can perceived consistency in marketing communications influence customer–brand relationship outcomes?

Maja Šerić, Vatroslav Škare, Đurđana Ozretić Došen|European Management Journal|2019

Cited by 84

Is AI-based digital marketing ethical? Assessing a new data privacy paradox

José Ramón Saura, Đurđana Ozretić Došen, Vatroslav Škare|Journal of Innovation & Knowledge|2024

Cited by 81

Insights on integrated marketing communications: implementation and impact in hotel companies

Maja Šerić, Đurđana Ozretić Došen, Irene Gil Saura|International Journal of Contemporary Hospitality Management|2015

Cited by 64