How can perceived consistency in marketing communications influence customer–brand relationship outcomes?
Maja Šerić(Universitat de València), Vatroslav Škare(University of Zagreb), Đurđana Ozretić Došen(University of Zagreb)
Cited by 84
Related Papers
Principles of Services Marketing
|Unknown|2002|194
Assessments of country of origin and brand cues in evaluating a Croatian, western and eastern European food product
|Journal of Business Research|2006|120
Is AI-based digital marketing ethical? Assessing a new data privacy paradox
|Journal of Innovation & Knowledge|2024|81
Insights on integrated marketing communications: implementation and impact in hotel companies
|International Journal of Contemporary Hospitality Management|2015|64
Comparing consumer innovativeness and ethnocentrism of young-adult consumers
|Journal of Business Research|2016|64