A brand-new world: brand-endorsers-users fit on social media
María Teresa Borges Tiago(Universidade dos Açores), Tiago Lapa(Iscte – Instituto Universitário de Lisboa), José Verissímo(University of Lisbon), Flávio Tiago(Universidade dos Açores)
Cited by 19
Related Papers
Digital marketing and social media: Why bother?
|Business Horizons|2014|729
Enablers and restrictors of mobile banking app use: A fuzzy set qualitative comparative analysis (fsQCA)
|Journal of Business Research|2016|132
Usage intensity of mobile medical apps: A tale of two methods
|Journal of Business Research|2017|82
Estudos de literatura brasileira
|Unknown|1976|61
Does integrity matter for <scp>CSR</scp> practice in organizations? The mediating role of transformational leadership
|Business Ethics A European Review|2014|54