J

José Verissímo

University of Lisbon

ORCID: 0000-0002-5208-1952

Publishes on Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Literature, Culture, and Criticism. 40 papers and 1.3k citations.

PubIndex Score32Top 68% · seniorHow it's scored
40Publications
1.3kTotal Citations
First publication: 1914First senior author: 1983
Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaLiterature, Culture, and CriticismCorporate Social Responsibility ReportingConsumer Retail Behavior Studies

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