Food Products Consumer Behaviors: The Role of Packaging ElementsMehrdad Estiri, T. Hasangholi, Hamid Reza Yazdani, H.J. Nejad, H. RayejJournal of Applied SciencesMarch 15, 201010.3923/jas.2010.535.543Cited by 60SaveCiteExport RISWatch citationsAbstractRelated PapersMarketing management: analysis. planning. implementation and controlPhilip Kotler|Unknown|2000|6.7kIMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and PersuasionJennifer Edson Escalas|Journal of Advertising|2004|796Consumer Behavior: Implications for Marketing StrategyDel I. Hawkins, Roger J. Best, Kenneth A. Coney|Unknown|1983|671Packaging and purchase decisionsPinya Silayoi, Mark Speece|British Food Journal|2004|553Perception of Marital Roles in Decision ProcessesHarry L. Davis, Benny P. Rigaux|Journal of Consumer Research|1974|474