Perception of Marital Roles in Decision Processes

Journal of Consumer Research
June 1, 1974
Cited by 474

Abstract

Influence exerted by husbands and wives at different stages in the decision process was examined for 25 economic decisions in a convenience sample of Belgian households in which both spouses were questioned. The analysis considers changes in marital roles throughout decision-making and extent of role consensus within families. Implications are discussed in relation to communication strategies as well as for research on household economic behavior.


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