Review of the theoretical underpinnings of loyalty programs
Conor M. Henderson(University of Oregon), Robert W. Palmatier(Paccar (United States)), Joshua T. Beck(University of Cincinnati)
Cited by 264
Related Papers
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
|SSRN Electronic Journal|2006|2k
Review articles: purpose, process, and structure
|Journal of the Academy of Marketing Science|2017|951
The Role of Customer Gratitude in Relationship Marketing
|Journal of Marketing|2009|897
A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance
|Journal of Marketing|2007|830
Data Privacy: Effects on Customer and Firm Performance
|Journal of Marketing|2016|712