Redefine statistical significanceDaniel J. Benjamin, Stephen L. Morgan, James O. Berger et al.|Nature Human Behaviour|2017Cited by 2.8k
The Persistence of Experimentally Induced Attitude ChangeThomas D. Cook, Brian R. Flay|Advances in experimental social psychology|1978Cited by 137
History of the sleeper effect: Some logical pitfalls in accepting the null hypothesis.Thomas D. Cook, Brian R. Flay, Charles L. Gruder et al.|Psychological Bulletin|1979Cited by 102
Empirical tests of the absolute sleeper effect predicted from the discounting cue hypothesis.Charles L. Gruder, Jerome Halamaj, Thomas D. Cook et al.|Journal of Personality and Social Psychology|1978Cited by 91
The second Chicago televised smoking cessation program: a 24-month follow-up.Richard B. Warnecke, Thomas D. Cook, Patricia Langenberg et al.|American Journal of Public Health|1992Cited by 44