History of the sleeper effect: Some logical pitfalls in accepting the null hypothesis.Thomas D. Cook, Brian R. Flay, Charles L. Gruder et al.|Psychological Bulletin|1979Cited by 102
Empirical tests of the absolute sleeper effect predicted from the discounting cue hypothesis.Charles L. Gruder, Jerome Halamaj, Karen M. Hennigan et al.|Journal of Personality and Social Psychology|1978Cited by 91
Work site group meetings and the effectiveness of a televised smoking cessation interventionLeonard A. Jason, Nathaniel Thomas, Steven C. Martino et al.|American Journal of Community Psychology|1987Cited by 62
One year follow-up of the Chicago televised smoking cessation program.Brian R. Flay, Peggy L. Peterson, Charles L. Gruder et al.|American Journal of Public Health|1989Cited by 44
Characteristics of participants in a televised smoking cessation interventionRichard B. Warnecke, Thomas D. Cook, Brian R. Flay et al.|Preventive Medicine|1991Cited by 43