A model of the relationship among sport consumer motives, spectator commitment, and behavioral intentionsJun Woo Kim, Yukyoum Kim, Jeffrey James|Sport Management Review|2012Cited by 60
A relationship marketing catalyst: the salience of reciprocity to sport organization–sport consumer relationshipsMarshall Magnusen, Yukyoum Kim, Jun Woo Kim|European Sport Management Quarterly|2012Cited by 44
A Critical Review of Theoretical and Methodological Issues in Consumer Satisfaction Research and Recommendations for Future Sport Marketing ScholarshipJun Woo Kim, Yukyoum Kim, Marshall Magnusen|Journal of Sport Management|2014Cited by 38
Relationship Between Corporate Image and Purchase Behavior: Moderating Effects of Personal Characteristics and Situational FactorsJun Woo Kim, Yukyoum Kim, Brian Crow|Event Management|2011Cited by 0