Simone Lykke Tranholm Mouritzen

Aarhus University

Publishes on Digital Marketing and Social Media, Child Development and Digital Technology, Technology Adoption and User Behaviour. 13 papers and 220 citations.

PubIndex Score93Top 7% · mid-careerHow it's scored

13Publications

220Total Citations

First publication: 2022First senior author: 2023

Digital Marketing and Social Media Child Development and Digital Technology Technology Adoption and User Behaviour Consumer Behavior in Brand Consumption and Identification Impact of Technology on Adolescents

Top publicationsby citations

Virtual influencer marketing: the good, the bad and the unreal

Simone Lykke Tranholm Mouritzen, Susanne Pedersen, Valeria Penttinen|European Journal of Marketing|2023

Cited by 191

Outside-in and bottom-up: Using sustainability transitions to understand the development phases of mainstreaming plant-based in the food sector in a meat and dairy focused economy

Jessica Aschemann‐Witzel, Simone Lykke Tranholm Mouritzen, Maria D.G.H. Mulders|Technological Forecasting and Social Change|2023

Cited by 20

Is She Real? Leveraging Real-Life and Virtual Influencer Marketing in Brand Communications

Valeria Penttinen, Susanne Pedersen, Simone Lykke Tranholm Mouritzen|Developments in marketing science: proceedings of the Academy of Marketing Science|2024

Cited by 2

“Like a Human – Just Digital”: adolescents’ and parents’ perceptions of virtual influencer marketing

Simone Lykke Tranholm Mouritzen, L. Jacobsen, Susanne Pedersen|European Journal of Marketing|2026

Cited by 1

Who’s Responsible? How does disclosure shape responsibility attribution in virtual influencer marketing?

Simone Lykke Tranholm Mouritzen, Mathilde Hedegaard Tønnesen|Open Science Framework|2025

Cited by 0