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How can CSR in demarketing trigger brand advocacy and mindful consumption? Mediating roles of perceived corporate hypocrisy and brand credibilityHoa Pham, Bang Nguyen‐Viet, Huu Phuc Dang|Journal of Fashion Marketing and Management|2023Cited by 18
Inside the intention to join extracurricular activities: Integrating the theory of planned behavior and signaling theoryHuu Phuc Dang, Bang Nguyen‐Viet|Cogent Education|2021Cited by 14