Bang Nguyen‐Viet

University of Economics Ho Chi Minh City

ORCID: 0000-0001-9395-1937

Publishes on Environmental Sustainability in Business, Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media. 77 papers and 1.4k citations.

PubIndex Score98Top 2% · mid-careerHow it's scored

77Publications

1.4kTotal Citations

First publication: 2014First senior author: 2018

Environmental Sustainability in Business Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Technology Adoption and User Behaviour Customer Service Quality and Loyalty

Top publicationsby citations

Revisit intention and satisfaction: The role of destination image, perceived risk, and cultural contact

Bang Nguyen‐Viet, Ho Hai Nguyen, Huu Phuc Dang|Cogent Business & Management|2020

Cited by 211

Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashing

Saleem ur Rahman, Bang Nguyen‐Viet|Business Strategy and the Environment|2022

Cited by 175

The impact of green marketing mix elements on green customer based brand equity in an emerging market

Bang Nguyen‐Viet|Asia-Pacific Journal of Business Administration|2022

Cited by 118

Understanding the Influence of Eco-label, and Green Advertising on Green Purchase Intention: The Mediating Role of Green Brand Equity

Bang Nguyen‐Viet|Journal of Food Products Marketing|2022

Cited by 111

Understanding online purchase intention: the mediating role of attitude towards advertising

Hai Ho Nguyen, Tin Hoang Le, Bang Nguyen‐Viet et al.|Cogent Business & Management|2022

Cited by 77