Discovering the determinants of museum visitors’ immersion into experience: the impact of interactivity, expectations, and skepticismTanja Komarac, Đurđana Ozretić Došen|Current Issues in Tourism|2021Cited by 49
Managing edutainment and perceived authenticity of museum visitor experience: insights from qualitative studyTanja Komarac, Vatroslav Škare, Đurđana Ozretić Došen|Museum Management and Curatorship|2019Cited by 42
Understanding competition and service offer in museum marketingTanja Komarac, Vatroslav Škare, Đurđana Ozretić Došen|Academia Revista Latinoamericana de Administración|2017Cited by 38
Understanding virtual museum visits: generation Z experiencesTanja Komarac, Đurđana Ozretić Došen|Museum Management and Curatorship|2023Cited by 37
The role of familiarity in the assessment of Turkey’s country/destination image: going beyond soap operasĐurđana Ozretić Došen, Tanja Komarac, Jozo Previšić et al.|International Journal of Culture Tourism and Hospitality Research|2018Cited by 13