Effect of Televised, Tobacco Company–Funded Smoking Prevention Advertising on Youth Smoking-Related Beliefs, Intentions, and BehaviorMelanie Wakefield, Lloyd D. Johnston, Brian R. Flay et al.|American Journal of Public Health|2006Cited by 196
The Effect of Antismoking Advertisement Executional Characteristics on Youth Comprehension, Appraisal, Recall, and EngagementYvonne M. Terry‐McElrath, Brian R. Flay, Melanie Wakefield et al.|Journal of Health Communication|2005Cited by 110
Televised State-Sponsored Antitobacco Advertising and Youth Smoking Beliefs and Behavior in the United States, 1999-2000Sherry Emery, Brian R. Flay, Frank J. Chaloupka et al.|Archives of Pediatrics and Adolescent Medicine|2005Cited by 110
Appraisal of anti-smoking advertising by youth at risk for regular smoking: a comparative study in the United States, Australia, and BritainMelanie Wakefield, Brian R. Flay, Russil Durrant et al.|Tobacco Control|2003Cited by 74
State Anti-Tobacco Advertising and Smoking Outcomes by Gender and Race/EthnicityYvonne M. Terry‐McElrath, Brian R. Flay, Melanie Wakefield et al.|Ethnicity and Health|2007Cited by 68