David Lazer

Addressing fake news requires a multidisciplinary effort

Large errors in flu prediction were largely avoidable, which offers lessons for the use of big data.

Data collected from mobile phones have the potential to provide insight into the relational dynamics of individuals. This paper compares observational data from mobile phones with standard self-report survey data. We find that the information from these two data sources is overlapping but distinct. For example, self-reports of physical proximity deviate from mobile phone records depending on the recency and salience of the interactions. We also demonstrate that it is possible to accurately infer 95% of friendships based on the observational data alone, where friend dyads demonstrate distinctive temporal and spatial patterns in their physical proximity and calling patterns. These behavioral patterns, in turn, allow the prediction of individual-level outcomes such as job satisfaction.

The spread of fake news on social media became a public concern in the United States after the 2016 presidential election. We examined exposure to and sharing of fake news by registered voters on Twitter and found that engagement with fake news sources was extremely concentrated. Only 1% of individuals accounted for 80% of fake news source exposures, and 0.1% accounted for nearly 80% of fake news sources shared. Individuals most likely to engage with fake news sources were conservative leaning, older, and highly engaged with political news. A cluster of fake news sources shared overlapping audiences on the extreme right, but for people across the political spectrum, most political news exposure still came from mainstream media outlets.

The internet has become a popular resource to learn about health and to investigate one's own health condition. However, given the large amount of inaccurate information online, people can easily become misinformed. Individuals have always obtained information from outside the formal health care system, so how has the internet changed people's engagement with health information? This review explores how individuals interact with health misinformation online, whether it be through search, user-generated content, or mobile apps. We discuss whether personal access to information is helping or hindering health outcomes and how the perceived trustworthiness of the institutions communicating health has changed over time. To conclude, we propose several constructive strategies for improving the online information ecosystem. Misinformation concerning health has particularly severe consequences with regard to people's quality of life and even their risk of mortality; therefore, understanding it within today's modern context is an extremely important task.