Marketing Mix Influence on Consumer Buying Behavior: A Case Study on the Cosmetics Industry
Ros Shazrina Binti Sirajuddin(University of Malaya), Abd Majid Mohd Isa, Rasheedul Haque(Mahsa University), Abdul Rahman bin S Senathirajah(INTI International University)
International Journal of Professional Business Review
May 24, 2023
Cited by 16
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