Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green Brand Image and Consumer Beliefs towards the Environment
Muhammad Ussama Majeed(Information Technology University), Edina Molnár(University of Debrecen), Shah Ali Murtaza(University of Debrecen), Attila Szakács(University of Debrecen), Sumaira Aslam(University College of Commerce & Business Management)
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