E-CRM Through Social Media Marketing Activities for Brand Awareness, Brand Image, and Brand Loyalty

Sadaf Fatima(Aligarh Muslim University), Fatma Alma'alwi(King Khalid University), Arshi Naim(King Khalid University), Hamed Alqahtani(King Khalid University)
Advances in marketing, customer relationship management, and e-services book series
June 30, 2022
Cited by 30


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