Neuromarketing as an Indicator of Cognitive Consumer Behavior in Decision-Making Process of Tourism destination—An Overview

Constantinos Halkiopoulos(University of Patras), Anthimos Aroutzidis(University of Patras), Evgenia Gkintoni(University of Patras), Hera Antonopoulou(University of Patras)
Springer proceedings in business and economics
January 1, 2022
Cited by 134


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