Mobile social media marketing: a new marketing channel among digital natives in higher education?
Lai‐Wan Wong(Xiamen University Malaysia), Lai-Ying Leong(Universiti Tunku Abdul Rahman), Keng‐Boon Ooi(Korea University), Jun-Jie Hew(UCSI University), Garry Wei‐Han Tan(Nanchang Institute of Technology)
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