A Combination of Self-Reported Data and Social-Related Neural Measures Forecasts Viral Marketing Success on Social Media

Kosuke Motoki(Keio University), Motoaki Sugiura(Tohoku University), Shinsuke Suzuki(Waseda University), Ryuta Kawashima(Tohoku University)
Journal of Interactive Marketing
August 6, 2020
Cited by 70


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