Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions

Anna Salonen(University of Jyväskylä), Risto Rajala(Aalto University), Ari Virtanen(Aalto University), Harri Terho(University of Turku), Eva Böhm(Paderborn University)
Journal of the Academy of Marketing Science
June 3, 2020
Cited by 65


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