Leaderboards/Technology Adoption and User Behaviour

Technology Adoption and User Behaviour

Last updated July 7, 2026

Rising Stars

New and hot

Rising Stars Researchers

1
Huy Van Le
University of Da Nang
2
Mushtaq Ahmad Shah
Lovely Professional University
3
Rebeka-Anna Pop
Babeș-Bolyai University
4
Longqi Yang
Microsoft (United States)
5
Hasan Mahmud
Islamic University of Technology
6
Paula Bitrián
Universidad de Zaragoza
7
Yassine Jadil
University of Hassan II Casablanca
8
Guangxiang Liu
Chinese University of Hong Kong
9
Ahmad Daragmeh
Birzeit University
10
Khaoula Akdim
Hospital General de Almansa

Rising Stars Papers

1
Beyond Mobile Payments: Exploring the Evolution and Future of Fintech (BY IJISRT)
International Journal of Innovative Science and Research Technology (IJISRT)|2024
1.6k cit.
2
Exploring AI-mediated informal digital learning of English (AI-IDLE): a mixed-method investigation of Chinese EFL learners’ AI adoption and experiences
Computer Assisted Language Learning|2024
222 cit.
3
Unpacking the role of motivation and enjoyment in AI-mediated informal digital learning of English (AI-IDLE): A mixed-method investigation in the Chinese context
Computers in Human Behavior|2024
114 cit.
4
Untangling the Relationship Between <scp>AI</scp> ‐Mediated Informal Digital Learning of English ( <scp>AI</scp> ‐ <scp>IDLE</scp> ), foreign Language Enjoyment and the Ideal <scp>L2</scp> Self: Evidence From Chinese University <scp>EFL</scp> Students
European Journal of Education|2024
64 cit.
5
Decoding algorithm appreciation: Unveiling the impact of familiarity with algorithms, tasks, and algorithm performance
Decision Support Systems|2024
41 cit.
6
The predictive effects of motivation, enjoyment, and self-efficacy on informal digital learning of LOTE: Evidence from French and German learners in China
System|2024
37 cit.
7
Gamification in workforce training: Improving employees’ self-efficacy and information security and data protection behaviours
Journal of Business Research|2024
34 cit.
8
Digital empowerment for rural migrant students in China: Identity, investment, and digital literacies beyond the classroom
ReCALL|2025
27 cit.
9
Critical digital literacies, agentic practices, and AI-mediated informal digital learning of English
System|2025
23 cit.
10
From Tools to Discourses: In Conversation with James Paul Gee on Literacy and Artificial Intelligence
RELC Journal|2025
20 cit.

Emerging Leaders

Gaining momentum

Emerging Leaders Researchers

1
Said A. Salloum
Al-Ahliyya Amman University
2
Kai Oliver Thiele
Universität Hamburg
3
Anh T. T. T.
University of Da Nang
4
Florian Schuberth
University of Twente
5
Sergio Ibáñez‐Sánchez
Universidad de Zaragoza
6
Kuttimani Tamilmani
University of Bradford
7
Pushp P. Patil
Swansea University
8
Rhonda Hadi
University of Oxford
9
Neena Sinha
Guru Gobind Singh Indraprastha University
10
Sakshi Yadav
Unknown

Emerging Leaders Papers

1
BUSINESS RESEARCH METHODS (PHƯƠNG PHÁP NGHIÊN CỨU TRONG KINH DOANH)
SSRN Electronic Journal|2023
2.6k cit.
2
Beyond Mobile Payments: Exploring the Evolution and Future of Fintech (BY IJISRT)
International Journal of Innovative Science and Research Technology (IJISRT)|2024
1.6k cit.
3
A conceptual framework for determining metaverse adoption in higher institutions of gulf area: An empirical study using hybrid SEM-ANN approach
Computers and Education Artificial Intelligence|2022
452 cit.
4
The Metaverse: A new digital frontier for consumer behavior
Journal of Consumer Psychology|2023
360 cit.
5
Prediction of User’s Intention to Use Metaverse System in Medical Education: A Hybrid SEM-ML Learning Approach
IEEE Access|2022
338 cit.
6
Assessing the overall fit of composite models estimated by partial least squares path modeling
European Journal of Marketing|2022
218 cit.
7
A Systematic Literature Review on Phishing Email Detection Using Natural Language Processing Techniques
IEEE Access|2022
189 cit.
8
Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory
Psychology and Marketing|2022
157 cit.
9
Sustainability Model for the Continuous Intention to Use Metaverse Technology in Higher Education: A Case Study from Oman
Sustainability|2023
139 cit.
10
A Conceptual Model for Investigating the Effect of Privacy Concerns on E-Commerce Adoption: A Study on United Arab Emirates Consumers
Electronics|2022
120 cit.

Current Senior Leaders

Established & currently active

Current Senior Leaders Researchers

1
Marko Sarstedt
Babeș-Bolyai University
2
Fred D. Davis
Texas Tech University
3
Christian M. Ringle
Universität Hamburg
4
Ephraim R. McLean
Georgia State University
5
Yogesh K. Dwivedi
King Fahd University of Petroleum and Minerals
6
Youjae Yi
University of Michigan
7
Izak Benbasat
University of British Columbia
8
Detmar W. Straub
University of Georgia
9
Qimei Chen
Fuzhou University
10
Volker G. Kuppelwieser
NEOMA Business School

Current Senior Leaders Papers

1
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
MIS Quarterly|1989
64.5k cit.
2
A new criterion for assessing discriminant validity in variance-based structural equation modeling
Journal of the Academy of Marketing Science|2014
33.7k cit.
3
User Acceptance of Computer Technology: A Comparison of Two Theoretical Models
Management Science|1989
25.4k cit.
4
When to use and how to report the results of PLS-SEM
European Business Review|2018
24.2k cit.
5
A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies
Management Science|2000
22.3k cit.
6
PLS-SEM: Indeed a Silver Bullet
The Journal of Marketing Theory and Practice|2011
20.9k cit.
7
On the evaluation of structural equation models
Journal of the Academy of Marketing Science|1988
20.6k cit.
8
On the Evaluation of Structural Equation Models
Journal of the Academy of Marketing Science|1988
15.8k cit.
9
Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis
Journal of Consumer Research|2010
11.7k cit.
10
The DeLone and McLean Model of Information Systems Success: A Ten-Year Update
Journal of Management Information Systems|2003
11.4k cit.

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