F

Fred D. Davis

Texas Tech University

ORCID: 0000-0002-7774-2016

152 papers and 148.2k citations.

PubIndex Score98Top 2%How it's scored

🌟#1 Current Senior Leader in Digital Marketing and Social Media 🌟#2 Current Senior Leader in Technology Adoption and User Behaviour 🌟#8 Current Senior Leader in Customer Service Quality and Loyalty

152Publications

148.2kTotal Citations

#1in Digital Marketing and Social Media

First senior author: 1981

Top publicationsby citations

Indexing 152 publications…