Omaymah Almashaleh

University of Bremen

Publishes on Digital Marketing and Social Media, Environmental Sustainability in Business, Impact of AI and Big Data on Business and Society. 7 papers and 30 citations.

PubIndex Score75Top 25% · early-careerHow it's scored

7Publications

30Total Citations

First publication: 2024

Digital Marketing and Social Media Environmental Sustainability in Business Impact of AI and Big Data on Business and Society Consumer Behavior in Brand Consumption and Identification Sentiment Analysis and Opinion Mining

Top publicationsby citations

A framework for social media analytics in textile business circularity for effective digital marketing

Omaymah Almashaleh, Omid Fatahi Valilai, Hendro Wicaksono|Journal of Open Innovation Technology Market and Complexity|2025

Cited by 12

A Case Study of Social Media Analytics for Effective Digital Marketing in Textile Circularity

Omaymah Almashaleh, Omid Fatahi Valilai, Hendro Wicaksono|Unknown|2024

Cited by 8

An Influence Quantification Model Utilizing Social Media Analytics for Business Advertising and Digital Marketing in Sustainable Fashion Industry

Omaymah Almashaleh, Omid Fatahi Valilai|Lecture notes in networks and systems|2025

Cited by 5

Causal Drivers of Sustainable Social Media Engagement in the Textile Industry: A Double Machine Learning Approach

Omaymah Almashaleh, Omid Fatahi Valilai|IEEE Transactions on Engineering Management|2025

Cited by 3

Enhancing Digital Marketing with Causal Machine Learning: Insights from Social Media Engagement in Textile Circularity

Omaymah Almashaleh, Omid Fatahi Valilai|Unknown|2025

Cited by 2