Shubhadarshini Pawar

Background: Improving oral health in the rural children is still a dream come true in a developing countries like India. The children especially from these countries are most susceptible to dental diseases due to social, economic and demographic factors like lack of awareness, lack of transportation, limited access to professional dental care, lack of perceived need for dental care. Objective: to assess the oral health knowledge and practices among the school students in rural area of Jalgaon District of Maharashtra. Material and Methods: A cross sectional survey was performed across one of the randomly selected primary schools in Jalgaon District of Maharashtra State. A total of 101 children belonging to 3rd and 4th class were included as study participants. A pre-tested questionnaire consisting of 15 questions in local language was used to collect information about oral health knowledge and practices among the students. Entire information was entered in Microsoft Office Excel Sheet and data was analyzed. Results: Out of total 101 school students from 3rd and 4th class, there were 58 females while the other 43 were males. The age bracket of all participants was between 9-10 years. Forty percent participants had fear of dental treatment. Only 1.98% of the participants said that they cleaned their teeth more than once in a day. Conclusion: The present study reported low level of oral health awareness among school children in Jalgaon District of Maharashtra., India.

132 Background: Social media has emerged as a powerful vehicle for the dissemination of medical information, especially in resource-limited regions, due to its mass global reach. However, 1/3 of social media posts contain misinformation with 76.9% of them containing harmful information leading to adverse outcomes that are a detriment to global public health. To address this, MedNews Week (MNW), a free, digital medical education platform dedicated to combating healthcare misinformation, was developed to contribute to global oncology education through biweekly programming. Its main show, Keynote Conference, features live virtual presentations from oncology’s premier global leaders discussing the latest developments in cancer before a mainstream global audience. The aim of this study was to assess the worldwide reach and impact of this cost-free, virtual oncology education platform. Methods: From January 2022 to 2023, MNW hosted 25 global oncology leaders as Keynote Speakers (Mean H-index=50.09). Viewership, impressions, and outreach data were collected from MNW’s social media accounts and TweepMaps. Data was analyzed to assess MNW’s global reach and engagement and stratified based on engagement sentiment, gender, age group, and occupation. Results: During this period, MNW generated a Healthcare Social Graph Score of 92.77% (top 7.33 percentile of global healthcare influencers) with over 109,128 Twitter impressions and 4,731 engagements reaching 1.9 million accounts globally over 12 months (Table). Most of the followers were from non-healthcare fields with slightly more males than females. Those who engaged conveyed positive sentiments (59.9% likes and 26.2% mentions) contributing to a viewership increase from 72,136 (6 months) to 157,559 (1 year). The platform reached 100 cities and 57 countries of which 16 were of low-to-middle socioeconomic (SE) status. Conclusions: MNW has demonstrated an ability to attract and sustain a diverse, global, growing audience. Given MNW’s continued growth, it provides an innovative model to engage and disseminate medical information to mainstream audiences. The platform’s ability to showcase global leaders to mainstream audiences gratuitously, especially in lower SE regions that have been historically underserved, offers a practical approach to combat educational inequity. Thus, MNW represents a novel approach with promising potential to positively impact global oncology education.[Table: see text]

11019 Background: Social media has emerged as a powerful outlet for the dissemination of medical information, especially in resource-limited regions, due to its mass global reach. However, misinformation has presented an unexpected detriment to public health on a global scale. To address this, MedNews Week (MNW), a free, virtual educational platform streamed on most social media platforms was developed to provide global oncology education through biweekly programming. Its leading show, Keynote Conference, features live virtual presentations from oncology’s premier global leaders discussing the latest developments in the field before a mainstream global audience. The aim of this study was to assess the worldwide reach and impact of this cost-free, virtual oncology education platform. Methods: From January 2022 to February 2023, MNW hosted 33 global leaders as Keynote Speakers discussing the latest developments in oncology. Viewership, impressions, and outreach data were collected from MNW’s social media accounts and Tweepmaps. Data was analyzed to assess MNW’s global reach and engagement and stratified based on engagement sentiment, gender, age group, and occupation. Results: During this period, MNW produced a healthcare social grasp score of 64% and generated over 64,000 Twitter impressions engaging 1.9 million viewers over 13 months in the US, UK, Ireland, India, France, and 16 lower socioeconomic (SE) countries and 99 cities. Most of the followers were from non-healthcare fields with more males than females (Table). Those who engaged conveyed positive sentiments (64%) contributing to a viewership increase from 47,589 (6 months) to 61,539 (1 year), where 60% of the audience was found to originate from lower SE regions globally. Conclusions: MNW has demonstrated an ability to attract and sustain a diverse, global, growing mainstream audience. Given MNW’s continued growth, it provides a proof-of-concept model to engage and disseminate medical information to mainstream audiences. The platform’s ability to showcase global leaders to mainstream audiences gratuitously, especially in lower SE regions that have been historically underserved, offers a practical approach to combat educational inequity. Consequently, such a platform has demonstrated great potential to positively impact global oncology education. Demographics of MedNews Week’s audience. [Table: see text]

e23005 Background: Lower socioeconomic (SE) regions are often plagued extensively by healthcare outcome disparities. In searching for the root of this injustice, lack of access to the latest medical information has frequently been cited as a major contributor to these inequities. To address this, MedNews Week (MNW), a free, virtual education platform was developed to provide global health education through weekly oncology programming. The leading show, Keynote Conference, features live virtual presentations from oncology’s premier global leaders discussing the latest developments in the field. The aim of this study was to assess the global reach and impact of this platform for healthcare professionals (HCP). Methods: From September 2022 to January 2023, 37 MNW lectures on solid tumors and heme malignancies were showcased on VuMedi—a video platform providing free education content to HCP. Data collected from VuMedi included location, total page/video views, impressions, tumor subtype views and impressions, and occupation demographics. This information was analyzed to evaluate and assess the global reach of MNW on the VuMedi platform. Results: During this 5-month period, MNW experienced steady linear growth generating 5,643,257 page/video views with global viewership from 22 countries, including US, England, Canada, Brazil, and India (Table). Significant viewership was also observed from lower SE countries including Nigeria, Sudan, Georgia, and Bangladesh. Viewers were largely surgeons compared to Allied HCP (11:2). Higher viewership was observed for solid tumor presentations [706 (0.012%) page views and 9717 (7%) impressions] compared to heme malignancies [689 (0.001%) page views and 1688 (1.22%) impressions]. Within solid tumors, GI oncology keynotes were most viewed— generating 3755 (0.06%) page views and 28067 (20%) impressions, and the highest number of registrations recorded for this category. Conclusions: MNW continued growth in viewership and global reach amongst HCPs and demonstrates its emergence as a viable outlet to contribute to global oncology education, especially in lower SE areas. While previous studies have identified internet access and cost as barriers to high-quality medical information, MNW has experienced steady growth and reachability especially within these limited areas. The platform’s ability to showcase global leaders to HCP offers a practical approach to combat educational inequity and positively impact oncology education globally. [Table: see text]

139 Background: While the popularity of social media has grown as a source of healthcare news, studies have shown that one third of social media posts contain misinformation with 76.9% of them containing harmful information leading to adverse outcomes. As a result, MedNews Week (MNW), a digital platform dedicated to combating misinformation, was developed to contribute to global oncology education through its free programming. In its first year, MNW has connected 193,000 live viewers from 57 countries with opportunities to learn from and engage live with oncology’s global leaders during their Keynote Lectures. The goal of this study was to assess whether Twitter Impressions, LinkedIn Impressions and Speaker H-Index significantly predicted the number of live attendees at Keynote Lectures as a marker for the utilization of medical information resources by a global network of patients and patient advocates. Methods: In 2022, MNW hosted 32 distinguished physician-researchers as Keynote Speakers for live streamed virtual lectures of which 25 spoke on oncology topics. Twitter and LinkedIn promotional posts for each Keynote Lecture began one week before every event and the number of impressions were collected. The number of virtual attendees at each live lecture and speaker h-index (a common metric of scholarly impact) were recorded for each lecturer for statistical testing. Multiple linear regression was performed using R. Results: Results showed that the overall regression was statistically significant (R 2 = 0.9977, F(3, 18) = 2650, p-value < 0.001). Twitter and LinkedIn Impressions significantly predicted the number of live attendees at Keynote Lectures (p-value < 0.001). However, the speaker H-index did not significantly predict the number of live Keynote attendees (p-value = 0.258 > 0.05). Conclusions: There is very strong evidence to support social media engagement as a predictor of health resource utilization as evident by Keynote Lecture attendance. However, a speaker’s H-index was not found to be a good predictor of health resource utilization by patients and patient advocates. The results of this analysis highlight the importance of traditional resources of medical knowledge adapting to the current digital climate, as platforms like MNW and COSMO demonstrate the growing impact of social media as an outlet for patient education and outreach – particularly in underserved regions globally.[Table: see text]