Developing School-Based Tobacco Use Prevention and Cessation ProgramsSteve Sussman, Brian R. Flay, Clyde W. Dent et al.|Scholarship @ Claremont (The Claremont Colleges)|1994Cited by 247
Moderators of Peer Social Influence in Adolescent SmokingAlan W. Stacy, Brian R. Flay, Dee Burton et al.|Personality and Social Psychology Bulletin|1992Cited by 142
Use of Focus Groups In Developing an Adolescent Tobacco Use Cessation Program: Collective Norm Effects<sup>1</sup>Steve Sussman, Brian R. Flay, Alan W. Stacy et al.|Journal of Applied Social Psychology|1991Cited by 90
Image Attributions and Smoking Intentions Among Seventh Grade StudentsDee Burton, Brian R. Flay, C. Anderson Johnson et al.|Journal of Applied Social Psychology|1989Cited by 86
Effective mass communication strategies for health campaigns.Brian R. Flay, Dee Burton|Unknown|1990Cited by 67