S

Srinivas K. Reddy

Centurion University of Technology and Management

88 papers and 3.4k citations.

PubIndex Score69Top 31% · seniorHow it's scored

88Publications

3.4kTotal Citations

First publication: 1980First senior author: 1992

Top publicationsby citations

Digital Transformation and Value Creation: Sea Change Ahead

Srinivas K. Reddy, Werner Reinartz|NIM Marketing Intelligence Review|2017

Cited by 147

Indexing the rest of 88 publications…