The Influence of Relationship Quality on Sport Consumption Behaviors: An Empirical Examination of the Relationship Quality FrameworkYukyoum Kim, Yong Jae Ko, Galen T. Trail|Journal of Sport Management|2011Cited by 151
The impact of relationship quality on attitude toward a sponsorYukyoum Kim, Jeffery James, Yong Jae Ko|Journal of Business and Industrial Marketing|2011Cited by 81
The role of involvement and identification on event quality perceptions and satisfactionYong Jae Ko, Jeoung Hak Lee, Min Kil Kim et al.|Asia Pacific Journal of Marketing and Logistics|2010Cited by 63
Perceived Corporate Social Responsibility and Donor Behavior in College Athletics: The Mediating Effects of Trust and CommitmentYong Jae Ko, Taeho Kim, Yong Chae Rhee et al.|Sport Marketing Quarterly|2014Cited by 32
Determinants of Consumers’ Attitudes Toward a Sport Sponsorship: A Tale from College AthleticsYong Jae Ko, Yukyoum Kim|Journal of Nonprofit & Public Sector Marketing|2014Cited by 28