Susan T. Fiske

Stereotype research emphasizes systematic processes over seemingly arbitrary contents, but content also may prove systematic. On the basis of stereotypes' intergroup functions, the stereotype content model hypothesizes that (a) 2 primary dimensions are competence and warmth, (b) frequent mixed clusters combine high warmth with low competence (paternalistic) or high competence with low warmth (envious), and (c) distinct emotions (pity, envy, admiration, contempt) differentiate the 4 competence-warmth combinations. Stereotypically, (d) status predicts high competence, and competition predicts low warmth. Nine varied samples rated gender, ethnicity, race, class, age, and disability out-groups. Contrary to antipathy models, 2 dimensions mattered, and many stereotypes were mixed, either pitying (low competence, high warmth subordinates) or envying (high competence, low warmth competitors). Stereotypically, status predicted competence, and competition predicted low warmth.

The authors present a theory of sexism formulated as ambivalence toward women and validate a corresponding measure, the Ambivalent Sexism Inventory (ASI). The ASI taps 2 positively correlated components of sexism that nevertheless represent opposite evaluative orientations toward women: sexist antipathy or Hostile Sexism (HS) and a subjectively positive ( for sexist men ) orientation toward women, Benevolent Sexism (BS). HS and BS are hypothesized to encompass 3 sources of male ambivalence: Paternalism, Gender Differentiation, and Heterosexuality. Six ASI studies on 2,250 respondents established convergent, discriminant, and predictive validity. Overall ASI scores predict ambivalent attitudes toward women, the HS scale correlates with negative attitudes toward and stereotypes about women, and the BS scale (for nonstudent men only) correlates with positive attitudes toward and stereotypes about women. A copy of the ASI is provided, with scoring instructions, as a tool for further explorations of sexist ambivalence.