The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviorsSimon Hudson, Thomas J. Madden, Li Huang et al.|International Journal of Research in Marketing|2015Cited by 664
The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendeesSimon Hudson, Rupert Hudson, Martin S. Roth et al.|Tourism Management|2014Cited by 523