Synergistic effects of market orientation implementation and internalization on firm performance: Direct marketing service provider industryHaroon Abbu, Pradeep Gopalakrishna|Journal of Business Research|2019Cited by 96
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Digital Transformation Powered by Big Data Analytics: The Case of Retail Grocery BusinessHaroon Abbu, Pradeep Gopalakrishna|Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences|2022Cited by 8
The Case of Digital Transformation in Grocery Business: A Conceptual Model of Digital Grocery EcosystemHaroon Abbu, Pradeep Gopalakrishna, David Fleischmann|Unknown|2021Cited by 4