Pushkala Raman

Drawing on the relationship marketing and market information processing literature streams, the authors conceptualize and measure relational information processes, or organizational routines that are critical for customer relationship management (CRM). The authors examine the key drivers and outcome of relational information processes and the role of technology in implementing CRM using data collected from a diverse sample of firms. The results show that relational information processes play a vital role in enhancing an organization's customer relationship performance. By moderating the influence of relational information processes on customer relationship performance, technology used for CRM performs an important and supportive role. The study provides insights into why the use of CRM technology might not always deliver the expected customer relationship performance outcome.

This article is focused on examining the factors and relationships that influence the browsing and buying behavior of individuals when they shop online. Specifically, we are interested in individual buyers using business-to-consumer sites. We are also inter-ested in examining shopping preferences based on various demographic categories that might exhibit distinct purchasing attitudes and behaviors for certain categories of products and services. We examine these behaviors in the context of both products and services. After a period of decline in recent months, online shopping is on the rise again. By some estimates, total U.S. spending on online sales increased to $5.7 billion in December 2001 from $3.2 billion in June of 2001 [3, 5]. By these same estimates, the number of households shopping online increased to 18.7 million in December 2001 from 13.1 million in June 2001. Consumers spent an average of $304 per per-son in December 2001, compared with $247 in June 2001. According to an analyst at Forrester: “The fact that online retail remained stable during... such social and eco-nomic instability speaks volumes about how well eCommerce is positioned to stand

Customer relationship management (CRM) is one of the fastest growing business practices in today’s environment. CRM has been credited with substantial improvements in improving the effectiveness of sales forces. This paper offers an investigation of CRM implementation and proposes a model that explains the roles of organizational learning, business process orientation, customer-centric orientation, and task–technology fit in enabling the transformation of CRM from a technological tool to an advantage-producing resource. The development of the framework is based on extant theory and an analysis of responses to open-ended questions assessing (dis)satisfaction with CRM implementation. Implications for sales management are discussed.

International audience

ABSTRACT It has been suggested that motivations of an individual and the quality of a service-learning program can affect service-learning outcomes such as being a concerned citizen of the community. Previous studies have examined these issues using measures of actual behavior after the program and program characteristics. This article uses a longitudinal research design with measures of intended behavior and perceptions of the program to examine the relative effects of program characteristics and motivations to volunteer on participants' future intentions to be active citizens. The results indicate that motivations and program perceptions work in concert to influence the service-learning outcomes. Intrinsic motivation was found to be the strongest predictor of the outcomes.