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Making ads less complex, yet more creative and persuasive: the effects of conventional metaphors and irony in print advertisingChristian Burgers, Marlies A. R. Iepsma, Elly A. Konijn et al.|International Journal of Advertising|2015Cited by 129
The Impact of Conventional and Novel Metaphors in News on Issue ViewpointAmber Boeynaems, Gerard J. Steen, Christian Burgers et al.|VU Research Portal|2017Cited by 29
Attractive or repellent? How right-wing populist voters respond to figuratively framed anti-immigration rhetoricAmber Boeynaems, Gerard J. Steen, Elly A. Konijn et al.|Communications|2022Cited by 2