How Behaviors are Influenced by Perceived NormsRajiv N. Rimal, Kevin Real|Communication Research|2005Cited by 904
Understanding the Influence of Perceived Norms on BehaviorsRajiv N. Rimal, Kevin Real|Communication Theory|2003Cited by 554
Perceived Risk and Efficacy Beliefs as Motivators of Change.Rajiv N. Rimal, Kevin Real|Human Communication Research|2003Cited by 497
Moving Toward a Theory of Normative Influences: How Perceived Benefits and Similarity Moderate the Impact of Descriptive Norms on BehaviorsRajiv N. Rimal, Kevin Real, Rachel J. Cook et al.|Journal of Health Communication|2005Cited by 234
Friends Talk to Friends About Drinking: Exploring the Role of Peer Communication in the Theory of Normative Social BehaviorKevin Real, Rajiv N. Rimal|Health Communication|2007Cited by 191