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Upper echelon theory (UET)Hart O. Awa, Benjamin James Inyang, Joseph E. Urieto et al.|Journal of Systems and Information Technology|2011Cited by 61
Key Success Factors (KSFs) Underlying the Adoption of Social Media Marketing TechnologySunday C. Eze, Hart O. Awa, Vera C. Chinedu-Eze|SAGE Open|2021Cited by 39
Demographic determinants of mobile marketing technology adoption by small and medium enterprises (SMEs) in Ekiti State, NigeriaSunday C. Eze, Adenike O. Bello, Hart O. Awa et al.|Humanities and Social Sciences Communications|2021Cited by 26
Factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoptionSunday C. Eze, Alharthi Rami Hashem E, Hart O. Awa et al.|PLoS ONE|2021Cited by 11