Emma Branagan

University of Liverpool

Publishes on Technology Adoption and User Behaviour, Digital Marketing and Social Media, Consumer Market Behavior and Pricing. 1 papers and 247 citations.

PubIndex Score94Top 6% · mid-careerHow it's scored

1Publications

247Total Citations

First publication: 2021First senior author: 2021

Technology Adoption and User Behaviour Digital Marketing and Social Media Consumer Market Behavior and Pricing

Top publicationsby citations

Going digital? The impact of social media marketing on retail website traffic, orders and sales

Les Dolega, Emma Branagan, Francisco Rowe|Journal of Retailing and Consumer Services|2021

Cited by 247