Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social mediaAugusto Bargoni, Dalia Štreimikienė, Chiara Giachino et al.|Psychology and Marketing|2024Cited by 20
To be (family) or not to be (family): the familiness effect over brand authenticity posts on social media and consumer engagement relationshipAugusto Bargoni, Alberto Ferraris, Jacopo Ballerini et al.|Journal of Product & Brand Management|2022Cited by 18
E-commerce and consumer behaviour: mapping the past to untangle the present and inform the futureRada Gutuleac, Chiara Giachino, Augusto Bargoni|International Journal of Electronic Trade|2024Cited by 1
E-commerce and consumer behaviour: mapping the past to untangle the present and inform the futureChiara Giachino, Rada Gutuleac, Augusto Bargoni|International Journal of Electronic Trade|2024Cited by 0
Digital platforms and refurbished goods: How self-focused and rational framings shape consumer choice and valuationJacopo Ballerini, Stefano Bresciani, Andrea Ciacci et al.|Technology in Society|2026Cited by 0