The role of signaling in inducing a sense of community: an experimental investigation of multi-sided platform markets

Suresh Malodia(Mudra Institute of Communications Ahmedabad), Puneet Kaur(Chandigarh University), Amandeep Dhir(University of Agder), Steve Walsh(University of New Mexico)
European Journal of Marketing
April 23, 2026
Cited by 0


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