The Rise of Human–Computer Integration in Marketing: A Theory Synthesis

Carlos Velasco(BI Norwegian Business School), Anders Gustafsson(BI Norwegian Business School), Kosuke Motoki(Keio University), Olivia Petit(Kedge Business School), Aram N. Andersen, Marzieh Alaei(BI Norwegian Business School)
Psychology and Marketing
February 13, 2026
Cited by 5


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