Analyzing the complexities of chatbots, virtual try-on and digital payment mode on customer satisfaction: an empirical study of online shoppers

Savita Gupta(Thapar Institute of Engineering & Technology), Rakesh Kumar Sharma(Thapar Institute of Engineering & Technology), Ravi Kiran(Thapar Institute of Engineering & Technology)
European Journal of Management and Business Economics
September 19, 2025
Cited by 3


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