BREAKING THE VIRTUAL WALL: WHY BUSINESSES RESIST METAVERSE IN THE RETAIL INDUSTRY?
Li Wan(First Affiliated Hospital of Nanchang University), Sanjar Mirzaliev(Turin Polytechnic University), Tat‐Huei Cham(UCSI University), Ika Yanuarti Loebiantoro(Multimedia Nusantara University), Yanyan Zhang
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