Customer relationship management in healthcare: strategies for adoption in a public health system

Vijay Sharma(Indian Institute of Technology Roorkee), Vijay Sharma(Indian Institute of Technology Roorkee), Vinay Sharma(Indian Institute of Technology Roorkee), Vinay Sharma(Indian Institute of Technology Roorkee), Dinesh Kumar(Indian Institute of Technology Roorkee)
The Journal of Marketing Theory and Practice
August 31, 2024
Cited by 5

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