Leveraging digital technology in retailing business: Unboxing synergy between omnichannel retail adoption and sustainable retail performance
Manjunath S. Vhatkar(ICFAI Business School), Sudishna Ghoshal(Manipal Academy of Higher Education), Milind Akarte(Indian Institute of Management Mumbai), Mukesh Kumar(National Institute of Technology Patna), Rakesh D. Raut(Indian Institute of Management Ahmedabad), Ravindra Gokhale(Indian Institute of Management Mumbai)
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