Exploring the effect of telepresence and escapism on consumer post-purchase intention in an immersive virtual reality environment

Tayyaba Saleem(University of Göttingen), Muhammad Junaid(Jiangsu University), Ali Raza(Excelia Business School), Muhammad Ishtiaq Ishaq(Pôle Léonard de Vinci), Qurat‐ul‐ain Talpur(ESSCA School of Management)
Journal of Retailing and Consumer Services
August 1, 2024
Cited by 28


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