Exploring the effect of telepresence and escapism on consumer post-purchase intention in an immersive virtual reality environment
Tayyaba Saleem(University of Göttingen), Muhammad Junaid(Jiangsu University), Ali Raza(Excelia Business School), Muhammad Ishtiaq Ishaq(Pôle Léonard de Vinci), Qurat‐ul‐ain Talpur(ESSCA School of Management)
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