The role of big data analytics in customer relationship management: Strategies for improving customer engagement and retention

Tochukwu Ignatius Ijomah(Unknown), Kikelomo Fadilat Anjorin(University of Chicago), Nsisong Louis Eyo-Udo(University of Ulster), Courage Idemudia
World Journal of Advanced Science and Technology
July 16, 2024
Cited by 16


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